Principles of Marketing Essay Example | Topics and Well Written Essays - 1500 words

Principles of Marketing - Essay ExampleThe formulation of a long term marketing devise ensures that the resort remains a popular tourist destination and highly competitive.In 2007, Alton Towers joined Merlin Entertainment Group which is the second largest and the most projectile tourist attraction (Fyall et al., 2008). Merlin manages tourist attractions, hotels and holiday villages in different parts of the world. The growth strategy involves the continuous investment in all the attractions to better role of the customer service and experience. The company also aims to develop the theme parks into short break resort destinations with the inclusion of accommodation options and more quality entertainment along the Alton Tower model. Alton Towers is the ninth most visited theme park in Europe and the most popular park in the UK. The park attracts just about 2.7 million visitors annually (Alton Towers, 2010). The resort has developed a 10 year blueprint to remain a favorite tourist destination and to ensure its competitiveness. Upon finalization, the plan should be handed over to the Council to notify them about the review process for the production of a new (SPD) Supplementary Planning Document for Alton Towers.Alton Towers should consider its environs before choosing the marketing principles to apply. The internal environment is composed of the staff, office technology and the departments in the organizations. The micro environment is composed of the customers, distributors and suppliers while the macro environments is composed of the governmental (Legal) forces, Economic, Socio-cultural and Technological forces which are popularly referred to as PEST (Hooley et al., 2004). These factors play an essential role in the creation of a marketing strategy. The success of an organization goes beyond the PEST analysis since it should consider the strengths, weaknesses, opportunities and threats which are referred to as the SWOT analysis.The resort has positioned i tself

History of education Essay Example | Topics and Well Written Essays - 1000 words

History of raising - Essay ExampleTherefore, in consideration of various educational philosophies, their similarities and differences in approaches, which points to the possibility of integrating and coming together the philosophies to generate a common deliverable, the curriculum and instructional foundation of the school would be based on a combination of perennialism, realism and experimentalism philosophies of education. Perennialism This is a philosophy of education that considers education as a constant for human life, upholding the fact that all humans atomic number 18 constant, except for their ability to reason (Power, 1990). Therefore, perennialism philosophy of education provides that education should be based on ableity where students are taught the worlds constant and permanent phenomena, with a view to prepare the students for the life they are going to face. According to this educational philosophy, students learn reality and life truths through studying and also through divine acts, where the ability to reason and be rational gives rise to goodness itself (Bhattacharya, 2002). Therefore, perennialism as an educational philosophy emphasizes on a high level of discipline and behavioral control, which eventually translates to an all round personality, which is swell up adaptable to the realities of the world, that easily exudes goodness. The curriculum based on this philosophy would require the study of subjects and doctrines that teaches students the value of rationality, while enabling them to face life as it is. This creates a breed of students who are appreciative of life, and who applies reasoning in each aspect of their undertaking. This enables the students to internalize the life truths, while perceiving the external environmental changes as merely trivial (Pathak, 2007). This educational philosophy is relevant for adoption into the newly created curriculum and instructional foundation, since it would prepare students to face life wit h all its realities, while also making them more(prenominal) rational and disciplined, which are some of the most relevant virtues for human survival in the world. Realism This is yet another educational philosophy that perceives the world as it is, thus defining the role of school and education as that of breeding students about the world. Realism as an educational philosophy emphasizes on the need to practise the laws of nature, while fitting into the prevailing conditions of the physical world, without any attempts to interfere or change what nature has dictated for the world (Power, 1990). Therefore, this philosophy requires that the school curriculum should be based on subjects and disciplines that correspond to natural observations, such as Mathematics and sciences. Thus, under this educational philosophy, the role of the teacher is to impart the relevant knowledge to the students, with a focus on feeding them the natural facts. The philosophy also requires that order and d iscipline forms the core aspect of students value system, similar to the Mother Nature, which is disciplined and orderly, find natural and predictable trends, unless when it is interfered with, by humans (Bhattacharya, 2002). Thus, this philosophy is not resistant to changes that might occur to the school and in the curriculum applied in teaching the students, since change is

Theory of Multiple Intelligences Research Paper Example | Topics and Well Written Essays - 750 words

Theory of Multiple Intelligences - Research Paper ExampleSuch test slews would then be inferred against a predetermined rating which is supported through statistical techniques. The statistical techniques relate the responses issued by the subjects of different ages. The relating of the scores crossways ages and across various tests is based on the notion that intelligence operation is constant and does not change age experience or training (Gardner, 2006). In other words, intelligence is an inborn characteristic of individuals. Gardner pluralized the traditional intelligence concept leading to a new definition and educational approaches. Intelligence becomes the ability to process a particularised kind of information. This ability originates within the humans psycho lawful and biological make up (Gardner, 2006). These intelligences consist an ability to solve problems of create products that are a go of ones cultural and community settings. Gardner came up with eight intelligen ces, which are linguistic intelligence, logical-mathematical intelligence, spatial intelligence, bodily-kinesthetic intelligence, musical intelligence, interpersonal intelligence, intrapersonal intelligence, and naturalist intelligence. Musical intelligence involves esthesia to music. It is evident through sensitivity to tones, sounds, rhythms and other musical components. According to Gardner (2006), spate who have this intelligence have the ability to compose music, sing and play musical instruments. They have a good pitch and sometimes an absolute pitch. Bodily- kinesthetic intelligences involve the capacity to use ones entire body or parts of the body to handle challenges. One uses mental ability to coordinate body parts/movement to solve problems (Smith, 2008). Logical-mathematical intelligence comprises of the ability to perform logical analysis of problems, conduct mathematical calculations and examine phenomenon scientifically. The individual can reason deductively, detec t patterns and thinking logically. It is often associated with mathematical reasoning (Smith, 2008). Linguistic intelligence is characterized by sensitivity to language, both spoken and written. It concerns the ability to acquire or learn languages, and us a language to achieve certain goals (Smith, 2008). This includes ability to use a language as a means for remembering information, and ability to express oneself poetically or rhetorically using a language. Examples of people with these skills include lawyers, poets, speakers and writers among others. spatial intelligence, on the other hand, comprises the capacity to identify and utilize patterns of open space and confided areas. Interpersonal intelligence is people oriented intelligence, which is consists ability to understand other peoples desires, motivations and intentions. It facilitates coexistence of people. As Smith (2008) Notes, salespeople, counselors, political and religious leaders, and teachers thrive on strong interp ersonal intelligence. Intrapersonal intelligence is made up of the ability for self awareness. It involves judgement oneself and appreciating personal feelings, motivations and fears. It also entails developing a working model of ourselves and ability to use such models for self regulation purposes (Smith, 2008). Finally, naturalistic intelligence

Value for health care managers Essay Example | Topics and Well Written Essays - 1250 words

Value for health care managers - Essay ExampleIn this gradual endeavor, healthcare managers may help a medical personnel carry out vital tasks efficiently in treating a patient by examining the set of necessities that matter to the working personnel who seeks to fulfil them to acquire a motivational tool for enhancing performance. It may be a tedious work to make to know and evaluate the concerns of each individual working in a medical firm. There are strike-based theories of motivation, however, which a healthcare manager may vista into and for which to invest some time to assist him in determining which would be most fitting and valuable at targeting to motivate a fractureicular sort out or individual in the company. Maslows Hierarchy of Needs, the ERG supposition of Clayton Alderfer, the Two-Factor theory of Frederick Herzberg, and D. McClellands Acquired Needs theory are the four need-based theories of motivation which to some close attempt to demonstrate grounds for human needs and wants (Carpenter, Bauer, & Erdogan, 2009). Majority of these and related theories according to the specific needs of a man bring across the substance of having certain needs come to be satisfied prior to shifting focus on other priorities that are less relevant in the experience that they bear no direct impact upon motivation. By his Hierarchy of Needs, Abraham Maslow proposed ranking of human needs with the use of pyramid representation where the basic of all is the secern of physiology. Maslow points out that only by satisfying such primary requirement through sufficient food, air, and water can the person proceed to deal with supplicating the need for safety which is on the next aim since needs come in the order of importance and human desires attached with the needs, particularly those yet to be satisfied, scratch human behavior (Cuizon, 2009). Using the pyramid model, Maslow further levels up safety to social need after which esteem is accounted for in order tha t self-actualization on the top-most level can be sustained by a character initially developed by self-worth. The hierarchy presents a systematic manner of assessing where a mariner stands within circumstances which allow him to display appropriate potentials where, in doing so, the process may inevitably reflect what he lacks or yearns for. Moreover, application of Maslows theory could bring out in each subject the type of response through which a behavior is delivered or that which suggests how the person feels about the situation in relation to himself and the people around him. Consequently, his strengths and weaknesses are also revealed in the course of communicating to others his set of attributes and principles which depict them. For instance, an employee who is trying to feed her esteem may be appreciative of a boss who receives an equal or higher degree of acclaim may rather find it unsuitable or awkward if she occurs to be at the stage of trying to be socially content, kn owing that individual rewards would probably keep her further apart from the rest of the circle which she desires to be part of (Carpenter, et al., 2009). Considering the ability of a competent healthcare manager to execute

History of the Maori language Research Paper Example | Topics and Well Written Essays - 500 words

History of the Maori manner of speaking - Research Paper ExampleIn the 1980s, there were vigorous initiatives that were aimed at reviving the Maori dustup (NZ History, 2012). These initiatives yielded admirable results as more than a hundred thousand throng could speak and understand the language without any difficulties. The Maori language evolved over time, and it changed as people separated in to villages and occupied different geographical locations.The regional variations came up due to the differences in regional climates and modes of subsistence of the regional constituents. It is imperative to note that the modern Maori language is different from the native language, as it has borrowed many terminologies from other languages like English. The high number of settlers increased the need for conversation in New Zealand, and the Maori language did not meet the entire demands for communication (NZ History, 2012). The missionaries imitated the documentation of the Maori languag e to preserve and protect it from disappearing. Later, in the 1820s, a professor from Cambridge University systematized the Maori language.In the 1870s, the Maori language was the official language of communication with the missionaries, their children and the government officials during official New Zealand national functions (Flittner, 2001). Later on, the Maori language started loosing its popularity to English language. The native speakers of the Maori language questioned the language and its representation of their cultural identity. The Maori native speakers lost surcharge in their language since they deserved a language that could represent their true identity as a distinct culture. Further, many educates scrapped off the Maori language from the school syllabus, and any student who was caught speaking the Maori language was severely punished (NZ History, 2012).The Second World War gave the Maori language

Foreign Investment in Malaysia and Its Impact on Economic Growth Essay Example for Free

Foreign Investment in Malaysia and Its Impact on Economic Growth EssayForeign study investment (FDI) means an international capital flows in which a firm in one country creates or expands a subsidiary in some other (Krugman Obstfeld, 2006). Directly, it means the subsidiary not only has the monetary obligation towards its parent company, it extends to the same organizational structure and value.Theoretically, companies involve in FDI due to cost redemptive on the location, usage of abundance resources, technology transfer, vertical integration (coordinating supply and demand to an agreed price) and currency exchange that will reduce cost and growing value to shareholders. FDI in a armament country is expecting to boost the manufacturing and services industry and consequently boost up the economy.FDI impact on economy and fondThe area has been widely studied by economist and among others, in East Asia, FDI is used as channel of increasing capital stock and it has positive piece on the economic growth in Vietnam (Thu Thi, Paitoon, Bangorn, 2010) and more growth in Vietnam if the invest is done in education, training, financial market development (Anwar Lan Phi, 2010). FDI growing wages of skilled and unskilled labour (Oladi, Gilbert, Beladi, 2011) and it couldincrease the household spending in the host country.However, the distance of investors from origin country to destination or host country plays an important role in promoting FDI in the latter. This is a sample of macroeconomic gravity impact whereby the investors easily commute from their home country and disposition of the custom and language could reduce the barrier in communication. Foreign investment could contribute in ethical and structural norm in an organization preferably than thewestern cultural transfers. Local cultural norm shall be adhered to during the negotiation process in order to have a win-win situation between investors and local entrepreneur. It is also discussed th at political stress may impacted the inflow of FDI by tightening the rules and regulation which in turn will make the investment surroundings in destination country is less attractive compare to global environment.FDI are positive correlated with network (Shaner Maznevski, 2011) and regional integration (Nathapornpan Piyaareekul Peridy, 2009) host countries levels of financial market and institutional development, better governance and appropriate macroeconomic policies (Polpat, Bangorn, Paitoon, 2011 Vadlamannati, Tamazian, Irala, 2009) productive improvement and learning experience from previous FDI (Takechi, 2011). Therefore, a good support from the brass is vital in promoting the FDI in host country.Not only FDI expect good support from the government, study shows that FDI creates instability and worsen crisis (Kazi, 2011). The way to control FDIs in one country are defined the terms and sectors which they are allowed to invest do a thorough risk assessment on the portfol io and resolve global dispute in an organization such as World Trade Organization (Cohen, 2009).FDI and determinants are co-integrated. Among determinants FDI factors in Malaysia are openness of a company, interest rates, puffiness rate, China joining WTO1 and level of corruption.(Ting-Yong Tuck-Cheong, 2010). Comparing to ASEAN as a whole, FDI is looked as more market-seeking rather than profit-seeking due to growing internal markets (Siew-Yong, Chen-Chen, Hui-Boon, 2010). Contrary, Prema-chandra and Swarnim (2011) found that FDI in Malaysia has crumble compare to outflow to another countries.World Trade OrganizationFacts on FDI in Malaysia (2002-2011)Annual percentage growth rate of Gross Domestic crossing (GDP) at market prices based on constant local currency. Aggregates are based on constant 2000 U.S. dollars. GDP is the sum of gross value added by all resident producers in the economy plus any product taxes and minus any subsidies not included in the value of the products. It is calculated without make deductions for depreciation of fabricated assets or for depletion and degradation of natural resources2.Data from World Bank (Chart 1 and Chart 2) revealed that FDI into Malaysia has a significant increment over past times decade. However, there was a drop of FDI net inflows in 2009, due to world economic recession in 2008. The uptrend is picking up to a highest point at virtually USD12 billion from the last decade. Comparing to our neighboring country, Thailand, whom has a higher GDP, it has the same effect except the decline trend after 2010. It might be influenced by political crisis in Thailand since 2008 that effected international companies decision to extend their business in Thailand.From Chart 3, we gathered that the gross capital formation for Malaysia approximately between 20% to 25% of our GDP, with the lowest point at 17.84% in 2009 after 2008 recession. Foreign investment inflows are following the same trend and it distinctly shows tha t FDI dropped synchronize with capital formation following the recession.

Understanding of Working Practices Essay Example for Free

Understanding of Working Practices EssayUnderstanding of working(a) practices and strategies that can be used to minimise exclaim in health and favorable awe.The discussion within this essay is about some of the segmentations of the preteensterrens act, it willing explain the existing working practices, which are designed to minimise abuse and neglect within health and social care contexts, too evaluating the effectiveness of working practices and strategies used to minimise abuse and neglect within health and social care contexts, besides discussing affirmable improvements to working practices and strategies to minimise abuse in health and social care contexts. Also within this discussion Hamzah caravansary will be displace upon as casings of when the childrens Act did non come into action when their abuse and neglect was at its strongest point. Strengths, weaknesses, positives and controverts will also be drawn upon through the lives of Hamzah Khan. As well, th e Munro review and timescales. Within the role of the LADO Local authority designated ships officer they are set to safeguard children, a LADO could waste helped Hamzah Khan and possibly saved his life, not resulting in death (government, 2013).The Lado has certain strategies and working practice they have to abide by to ensure a childs safety. For example if a child is in the hands of hazard abuse or neglect they must consider a police investigation of the possible criminal offence enquiries and assessment by childrens social care about whether a child is in need of protection or in need of services and consideration by an employer of disciplinary action in respect of the individual (government, 2013). They are also responsible for letting the childs voice be heard, providing advice, information and guidance to employers and voluntary organisations around allegations and concerns regarding paid and unpaid workers.These strategies and working practices are here to help pr evet ab use in cases such as Hamzah Khan, However Hamzah did not receive a LADO, but if he had he cleverness not have been abused and he might not of died with the tools that the LADO has, he or she could have took Hamzah away from that home, when suspected abuse was first brought up and could have formed a case, which then could have asleep(p) to the courts, leading to Hamzah possibly going into foster care where he could not have been abused anymore.Improvements could be made in the childrens Act of the LADO. A LADO needs to be contacted more, and needs to be in contactmore with other health care professions so they can take to involveher with what is fortuity with the child, but in Hamzahs case the Lado obviously failed to do so (Wirral, 2015). The LSCB are required to produce policies and procedures for supporting the welfare of children in their local area. The display board are required to take immediate action when a childs welfare is at risk, also to investigate any allegations of people working with children, i.e. teachers, nursery workers, etc. They are to communicate with other health and social care professionals, also promoting the welfare of children and raise awareness to deal with the situation. The board is also responsible for observing and evaluating inefficiency of whats done by authorities and their bodies to safeguard and promote welfare of children and advice on how to improve things.Monitor and evaluating the effectiveness of what is done by the authority and their board partners individually and collectively to safeguard and promote the welfare of children and advising them on ways to improve. In addition to all of the above they are to treasure serious cases within the local areas and find a better solution to improve the situation at hand. For example finding a foster family for a child that has been previously abused and neglected in their home, in this case blood ideology (blood related) would not been ideal, as placing a child back into an disgraceful home where the child is more likely to get abused and neglected again, whereas in a foster home the child is safe and not at risk with this non- blood ideology family.The board use these strategies and working practices to help prevent children from getting abused, the positives to the LSCB are that they are required by law to communicate with people and bodies in areas of authority to safe guard children, so they can get in touch with these authorities and find out of them all varied information that can help prove suspected abuse is going on and then get the right authority to remove the child of suspected abuse however a negative is thatThe LSCB says that blood link ideology is better than non blood link ideology so even if a child has previously been abused at a home they are preferred to go back there as it is blood linked. (Working together online, 2013) In Hamzahs case one of these officers was not provided, as he was described as the invisible child (Th e Guardian, 2013).Improvements such as removing the blood link ideology from this section of the act would improve it greatly as this means that there areless chances of this child getting abused by their previous abuser again. The LSCB did not occur in Hamzahs case, he was not a priority and he wasnt safeguarded by this board. His case was not evaluated, and the situation he was in which he was universe abused and neglected was not creation improved by any health care profession, like the LSCB are supposed to do, for example improving his situation by putting him into a foster family so he could not be put at risk any longer. An exigency protection order is when a person applies to a court for an order to be made under this section with respect to the child (www.gov.uk, 1989). The court may make the order, but only under these criteria There is belief that the child is very likely to suffer harm, neglect or abuse if he or she is not moved to accommodation immediately that is pr ovided by the applicant or on behalf of the applicant. He or she does not stay in the place in which he or she is being accommodated.An emergency protection order could have been issued so many times within this case, however all health care professional failed to see something wrong as quoted he was the invisible child to social services especially, during a visit too Amanda Huttons house it was imbed that one of Amandas children didnt have a bed, one childs sleeping arrangements were made unclear and Amanda herself seem to be under a unknown influence of alcohol or drugs, but none of these professionals thought that any of these would be a reason to issue a EPO, if this EPO was put in place they could have helped Amanda for example make it a court order that she goes to rehabilitation and be sober before Hamzah was back in her care, they could have also got her property in a better state as there was rubbish everywhere, they could have also help find her a job and get a steady in come so her family wasnt neglected and in poverty all of these things if put in place within the EPO could have resulted in Hamzah being a healthy boy today. (Bradford safeguarding children board, 2013)These strategies and working practices did not help Hamzah as stated above the EPO needs many improvements to that for example someone like Hamzah doesnt die again, for example a negative to this section is that the child in question of abuse can be returned after 8 days if they have failed to find valid evidence and the EPO can apply again for a further 7 more days, but this mute not long enough, so even if Hamzahdid get an EPO he could have been returned and then further abuse could have carried on and this is going to happen to other children if the time limit is still so short, however this time could be considered quite a long period away from the family as the suspected abuser may not even be abusing the child.The Munro review was critical of the current system used for monitor ing consummation in child protection, Munro explained that by focusing on specific aspects of process within child protection system- as opposed to the quality of practice performance indicators have skewed and misdirected local priorities, current performance indicators focus on data which is easy to collect and achievements are measured in the form of numbers e.g. number of C.P plans and efficiency targets (tri.x, 2011) This proves to be a negative aspect, the system is more bothered about quantity rather than quality and this intervention tell us nothing at all about children being safer as a result of the intervention. One improvement on the Munro is that these new indicators place a clear emphasis on the importance of assemblage outcome data.Within the Munro improvements are set to get even better with stronger focus on outcomes and impact, they are set to also get feedback from children, young people, families and the work force. They are also now set to improve the scope of the new data collection measures for example focusing on timelines, workforce issues and outcomes and experiences. (tri.x, 2011) To summate if these improvements were made earlier could this review have saved Hamzah? Bibliography 1. The guardian (2013) Hamzah khan social services missed warning signs, report finds online. Available from http//www.theguardian.com/society/2013/nov/13/hamzah-khan-social-services-warning-signs accessed on 29/12/142. Government (2013) if your child is taken into care online Available fromhttps//www.gov.uk/if-your-child-is-taken-into-care/care-proceedings accessed on 2nd December 20143. Government (2013) Local chest of drawers designated officer for allegationsonline. Available from https//www.wirral.gov.uk/my-services/childrens-services/wirral-safeguarding-childrens-board/information-professionals/allegations accessed on 29/12/144. Government (2013) Local Authority designated officer for allegations online. Available from https//www.wirral.gov.uk/my-s ervices/childrens-services/wirral-safeguarding-childrens-board/information-professionals/allegations accessed on 29/12/145. Government (2013) Local Authority designated officer for allegations online. Available from https//www.wirral.gov.uk/my-services/childrens-services/wirral-safeguarding-childrens-board/information-professionals/allegations accessed on 29/12/146. Government (2013) working together to safeguard children online. Available fromhttp//www.surreycc.gov.uk/__data/assets/pdf_file/0005/254669/Safeguarding-children,-child-protection-policy-2012.pdf accessed on 22nd November 20147. Trixonline (2011) The Munro review slowdown report the childs journey online.Available from (http//www.trixonline.co.uk/website/news/pdf/policy_briefing_No-11.pdf accessed on 29/12/148. Trixonline (2011) The Munro review interim report the childs journey online.Available from (http//www.trixonline.co.uk/website/news/pdf/policy_briefing_No-11.pdf accessed on 29/12/14